10 Nov Enrichment Federal Credit Union Adopts a Very Apt Mobile App
In its traditional role as an early adopter of progressive technologies, Oak Ridge, Tennessee-based Enrichment Federal Credit Union has expanded its member services to include a unique new mobile app that is not only the most progressive in its own field, but is also successfully capturing attention, facilitating outreach and eliciting rave reviews from Enrichment FCU members who have already signed on for a new style of mobile banking offered by the CU Mobile Apps product. “Without a doubt, more and more members are going to be accessing their services via their smartphones,” said Wayne Hope, Enrichment’s CEO.
“Our members have been asking for a mobile app and are very pleased with this one,” observed Melissa Watkins, VP of Marketing. “We already have over 1,700 downloads of this app, divided pretty evenly between iPhone and Android.” Members have learned to expect the first and the best from Enrichment, said Watkins, who cites their launch of a comprehensive website in 1997, followed by quickly added home banking and online bill payment options in 1999, and mobile and text message banking in early 2010.
“Providing our members with a smartphone mobile app was the next logical step,” Watkins explained. “We wanted an app that did more than provide a home banking link, which was all that was offered by most other financial institutions’ apps in our area. We were thrilled with the many functions available through CU Mobile Apps and the cost was very affordable.” “We are extremely critical of new products, because our reputation is at risk when we partner with any company on a product,” said Hope. “We want to be sure that we deliver what we promise. The CU Mobile Apps product has been everything it has promised to be, and I’m extremely impressed with it.”
Enrichment’s carefully chosen solution—CU Mobile Apps—is the most recent product offered by Member Service Solutions, LLC, a Tennessee-based provider. It offers a competitive edge that’s essential in an increasingly beleaguered field, says MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.
“Creating or signing a contract for even primitive apps can cost companies tens of thousands of dollars,” he points out. “Most small to medium-sized credit unions don’t have the infrastructures to afford any kind of app. By providing them with a nominally-priced, yet sophisticated and professional high-performance app, we help our subscribers to be more competitive within their markets, creating a professional image that impresses their members and attracts new ones.”
“‘User friendly’ doesn’t begin to describe the ability of this program to grasp, customize and implement the ideas of a financial institution’s back office operators,” says Rick Hargis, owner/partner of MSS. “The product allows even inexperienced subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time—with the results accessible to their members and customers within 60 seconds.” The product’s unique “AppEngine” platform works with both iPhones and Android devices, and its future-forward design allows it to seamlessly accept and integrate newer technologies as they become available, without costly and inconvenient restructuring/redesign delays—and without additional subscription charges, since no contract and no future obligation is associated with the CU Mobile Apps product.
And, in a field where the tide changes quickly and the difference of one day can provide a priceless advantage, credit unions and financial institutions are finding that the Member Service Solution app—still the lowest-priced app available despite its extensive menu of features—can be installed in record-setting time. The fast, flexible, versatile and multi-talented app is getting lots of use, says Watkins. “Our favorite feature is the push alert/message center. We love being able to get news to our members immediately when there are office closings, special promotions, community activities and other news.”
The bottom line appears to be that, by adopting the app, Enrichment maintains its time-honored role as a regional pioneer in progressive technology, as well as living up to its mission statement—a pledge to enrich its members’ lives by providing a lifetime of exceptional financial products with service that exceeds expectations.
Enrichment Federal Credit Union was originally chartered in 1950 to provide financial services to the employees of the Oak Ridge Gaseous Diffusion (K-25) Plan, which was instrumental in developing enriched uranium as part of the Manhattan Project. Today, Enrichment capitalizes cleverly on its name by serving as a community credit union for anyone who lives, works, worships, or attends schools in the eight-county greater Knoxville area, and chooses to take advantage of the financial savings and exceptional service it offers through eight area locations—and, of course, its new mobile app.
Enrichment’s roots run deep; the credit union and its officers and employees regularly participate in area community activities that support national awareness for Downs Syndrome, the March of Dimes, the American Diabetes Association, the American Cancer Society, and the United Way—including fundraising walks, auctions, and jeans days (where a donation buys the right to wear jeans to work). Enrichment has received the Dora Maxwell Award twice—once for their Dog Days of Summer animal shelter supply drive, and again for their Gloves of Love campaign to collect new hats gloves and scarves for area school children. “If there is a group or charity holding a fundraising event in our area, Enrichment s there!” Watkins claims with pride.
Enrichment’s commitment to offering a wide variety of financial services, programs and benefits available through flexible programs with multiple options, continues to contribute materially to their success. Their current membership and assets stand at more than 38,000 members and over $342,900,000.
For more information about Enrichment FCU, visit www.enrichmentfcu.org or call 1-800-482-0049.
CU Mobile Apps is available through Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Additional information is available at www.cumobileapps.com and www.memberservicesolutions.com , or by calling (800) 537-9035, Ex. 105.