The CU Mobile Apps product and its unique “App Engine” platform—originally made available to its credit union clients by Member Service Solutions, LLC (MSS)—has already been enthusiastically adopted by smartphone users, and is currently functional on their iPhone, iPod Touch, iPad, and Android phone and tablet devices, as well.

Because the lightweight and roughly pocket-sized Kindle Fire, an Amazon product, is so conveniently portable, it is anticipated that a significant number of the 5 million new Kindle Fires purchasers will rely on it—and its credit union app—for all their mobile banking needs, predicts MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.

“More and more credit unions are thus recognizing the value of sending push messages and member notifications as well as using the app as a banking tool,” Gray pointed out. “CU Mobile Apps clients are increasingly taking advantage of this exclusive capability.”

The five groundbreaking credit unions whose apps may currently be quickly and conveniently downloaded from the Amazon marketplace are Skokie, Illinois-based First Financial Credit Union, with 8,600 members; Portsmouth, Virginia-based Guardian Federal Credit Union, with 7,000 members; Oak Ridge, Tennessee-based Enrichment Federal Credit Union, with 38,000 members; Pasadena, Texas-based Gulf Coast Educators Federal Credit Union, with 42,000 members; and Philadelphia-based Police and Fire Federal Credit Union, with 198,000 members,

As promised during its introduction, the original CU Mobile Apps product was designed to seamlessly accept and integrate newer technologies as they become available, said Rick Hargis, MSS owner/partner. “We are now making good on our early promise to deliver new technologies at no additional subscription charge—and with no additional costly and inconvenient restructuring or redesign delays for our existing customers.”

CU Mobile Apps is the most recent product offered by Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Their headquarters is located in Franklin, Tennessee. Additional information about the app and its accessibility through Kindle Fire devices is available at www.cumobileapps.com and www.memberservicesolutions.com , or by calling (800) 537-9035, Ext. 105.

The 74-year-old credit union has a history of thriving, even in tough times, as a result of making smart and progressive leadership decisions, said Haggerty. The new mobile app, with the unique advantages it offers PFFCU members, promises to be another such decision.

“Our members had been asking for a mobile app, and our research convinced us that CU Mobile Apps was the best solution for us. The mobile app that they have provided is going to be critical to us being able to communicate with our members.” predicted Haggerty.

The app’s special appeal is largely due to the multiple benefits it offers—it’s fast, flexible, versatile, and affordable, placing it head and shoulders above most of the contemporary competitors PFCCU reviewed, Haggerty pointed out.

PFFCU’s carefully vetted choice—CU Mobile Apps—is the most recent product offered by Member Service Solutions, LLC, a Tennessee-based provider.  It offers a competitive edge that’s essential in an increasingly beleaguered field, says MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.

“Creating or signing a contract for even primitive apps can cost companies tens of thousands of dollars,” he points out.  “By providing a nominally-priced, yet sophisticated and professional high-performance app, we help our subscribers to be more competitive within their markets, creating a professional image that impresses their members and attracts new ones.”

“‘User friendly’ doesn’t begin to describe the ability of this program to grasp, customize and implement the ideas of a financial institution’s back office operators,” says Rick Hargis, owner/partner of MSS. “The product allows even inexperienced subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time—with the results accessible to their members and customers within 60 seconds.”

The product’s unique “App Engine” platform works with both iPhones and Android devices, and its future-forward design allows it to seamlessly accept and integrate newer technologies as they become available, without costly and inconvenient restructuring/redesign delays—and without additional subscription charges, since no contract and no future obligation is associated with the CU Mobile Apps product.

PFFCU, with assets of $3.9 billion, and a membership that numbers more than 175,000 households, boasts a record of stability and steady growth through nearly three-quarters of a century, including the 2008 financial crisis.

Always alert for the latest and most progressive methods of reaching and responding to its members and their evolving needs, the credit union was quick to recognize the value CU Mobile Apps presented; their commitment to sign on was followed by an “incredibly fast” set up period, reported Haggerty.  “From the time we made all the initial choices of how we wanted the app to look and perform for us, to the time we flipped the switch and it was available to our members,  I couldn’t be more pleased with the speed that CU Mobile Apps got us up and running! They’ve been great—just really responsive to any issue or question we’ve raised.  Whenever there was a problem, they were all over it!”

Although there’s no way to track member usage of the app, from the download rate it’s safe to assume that members are using it, said Haggerty.  “We’re building into the app access to the mobile optimized version of our home banking—which was previously only accessible in a desktop version, which was less convenient.  Once that is rolled out, I imagine that usage of the app will increase dramatically.”

CU Mobile Apps is available through Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Additional information is available at www.cumobileapps.com and www.memberservicesolutions.com , or by calling (800) 537-9035, Ex. 105.

Response has been phenomenal, reports Jennifer Kulkoski, FFCU Director of Marketing & Innovation. Less than a month after introducing the app, and two weeks into the promotion, over 1000 downloads have brought the app to the fingertips of delighted members who are happy to share their sentiments.

“There’s lots of activity on our Facebook wall,” reports Kulkoski. “The app has been a fantastic tool in facilitating conversation with our members, and we’re extremely happy that they’re becoming increasingly comfortable with talking to us candidly about the services we offer. So far, people love the app’s ease of use, the freedom to complete transfers on the go, the timely credit union updates, and the ability to locate ATMs with the touch of a button.”

“It’s a nice, clean-looking product,” observes First Financial’s COO, Luis Reyes, “and it’s been a good choice for us. Our primary focus is to make our operations as efficient as possible—and the way to do that is through technology,” he determined.

The new app builds on that high-tech focus by offering high-performance features that FFCU’s members are discovering—and demonstrably enjoying.

As part of the continuing investment in technology, Reyes points to their first stand-alone facility, a new branch office that is under construction at 2942 W. Peterson Ave., two blocks east of Lincoln Ave. “Our marketing is now done almost exclusively on-line, and the new building will take us even further in a high-tech direction when it opens this spring.”

Instead of traditional teller lines, the new facility will offer teller pods and I-pad technology that enables more personalized, as well as more efficient, face-to-face service.  “We want to change the way people think of banking,” says Reyes. “We want to be state-of-the-art in our pursuit of non-traditional methods of providing the best products and services to our members.”

CU Mobile Apps is a significant step in that direction and is the most recent product offered by Member Service Solutions, LLC, a Tennessee-based provider.  It offers a competitive edge that’s essential in an increasingly beleaguered field, says MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.

“By providing small to medium-sized credit unions with a nominally-priced, yet sophisticated and professional high-performance app, we help our subscribers to be more competitive within their markets, creating a professional image that impresses their members and attracts new ones,” Tom Gray comments.

“‘User friendly’ doesn’t begin to describe the abilities of this program,” says Rick Hargis, owner/partner of MSS. “The product allows even inexperienced subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time—with the results accessible to their members and customers within 60 seconds.”

CU Mobile Apps is available through Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Additional information is available at www.cumobileapps.com and www.memberservicesolutions.com , or by calling (800) 537-9035, Ext. 105.

The FFCU app is available for download in the Apple App Store and Android Marketplace. FFCU will open its new facility by mid-2012. Additional information about the mobile app and the new facility progress can be found at www.firstfcu.org, or by calling (847) 676-8000.

Analysts’ projections foresee that the Kindle Fire—just released on November 15 at the refreshingly competitive price of $199—will sell more than 5 million tablets by December 31^st, followed by another 7 million in 2012 and 8 million more units in 2013.

Thus another record may be waiting to be shattered, as the extremely well-received mobile app becomes available to a potential 20 million more credit union members hungry for the convenience of mobile banking—plus the extras for which the popular app is famous.

Crash Bang Studios, LLC, developer of the Kindle Fire-supporting app soon to be available through Member Service Solutions, LLC, observed that “The Kindle Fire is certainly one of the best implementations of Android on a tablet that we have seen to date, and as a mobile application development company, we have seen a great many different mobile devices.  We are proud to announce that we will be officially supporting Kindle Fire, making it available to members by the end of the first quarter of 2012, along with continued availability of the native iPad and Android Tablet versions.”

Due to its unique “App Engine” platform, the CU Mobile Apps product is currently functional on iPhone, iTouch and iPad, as well as on Android devices.

As promised during its introduction, the original CU Mobile Apps product was designed to seamlessly accept and integrate newer technologies as they become available, said Rick Hargis, owner/partner of Member Service Solutions, LLC. “We are now adding Kindle Fire to  the list, and making good on our early promise to deliver new technologies at no additional subscription charge—and with no additional costly and inconvenient restructuring or redesign delays for our existing customers.”

Because the lightweight and roughly pocket-sized Kindle Fire, an Amazon product, is so conveniently portable, it is anticipated that a significant number of the 5 million new Kindle Fires purchasers will rely on it—and its credit union app—for all their mobile banking needs, predicts MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.

“More and more credit unions are thus recognizing the value of sending messages as well as using the app as a banking tool,” Gray pointed out. “Our cutting edge app enables credit unions to send push messages and notifications to their members, an exclusive capability that CU Mobile Apps clients are increasingly taking advantage of—at the rate of more than 40,000 push notification messages sent through the system over the last six months.”

That singular feature is dramatically gaining momentum; CU Mobile Apps reports that 11,000 of those 40,000 messages were sent within November alone, according to Gray. “As more subscriber credit unions realize the benefits of push notifications, we expect the recent explosive increase in usage of this feature to continue—especially as more of the Kindle Fire devices reach the hands of credit union members.”

Since its July introduction, the CU Mobile Apps product has quickly gained popularity due to its user-friendly design.  It allows subscribers to easily upload images, choose colors, customize items displayed, advertise loans, rates and promotions and add or change content at any time—with the results accessible to their members within 60 seconds.  Its competitively low subscription price and the absence of a contractual commitment are also winning more fans for the app.

CU Mobile Apps is the most recent product offered by Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Their headquarters is located in Franklin, Tennessee. Additional information about the app and its accessibility through Kindle Fire devices is available at www.cumobileapps.com and www.memberservicesolutions.com , or by calling (800) 537-9035, Ex. 105.

This enviable position is due in part to the unique advantages the new app offers, believes Gulf Coast’s V. P. Joseph Ditta, who flipped the switch on their new CU Mobile Apps product without preliminary fanfare and discovered the next morning that 192 eager Gulf Coast members had already signed on overnight.

Members are hungry for such new features, and are more than enthusiastic about getting on board with a high-performance mobile app, confirms V.P. of Project Development Jamieson Mackay, who reports that GCEFCU is now accessible on over 2200 mobile devices and growing. “Over all our services, we try to achieve 12 ½% growth,” says Mackay. “I don’t see any reason not to expect the mobile app to at least match that rate.”

The experience of adopting an app that’s fast, flexible, multi-talented and affordable has been illuminating in unexpected ways, Mackay adds. “The app’s phenomenal performance really opened our eyes to the importance of having a sound mobile strategy. It confirmed for us how vital it is to continue to be a leader when it comes to functional technology. Our members expect that.”

GCEFCU’s carefully chosen solution—CU Mobile Apps—is the most recent product offered by Member Service Solutions, LLC, a Tennessee-based provider. It offers a competitive edge that’s essential in an increasingly beleaguered field, says MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.

“Creating or signing a contract for even primitive apps can cost companies tens of thousands of dollars,” he points out. “By providing small to medium-sized credit unions with a nominally-priced, yet sophisticated and professional high-performance app, we help our subscribers to be more competitive within their markets, creating a professional image that impresses their members and attracts new ones.”

“‘User friendly’ doesn’t begin to describe the ability of this program to grasp, customize and implement the ideas of a financial institution’s back office operators,” says Rick Hargis, owner/partner of MSS. “The product allows even inexperienced subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time—with the results accessible to their members and customers within 60 seconds.”

The product’s unique “App Engine” platform works with both iPhones and Android devices, and its future-forward design allows it to seamlessly accept and integrate newer technologies as they become available, without costly and inconvenient restructuring/redesign delays—and without additional subscription charges, since no contract and no future obligation is associated with the CU Mobile Apps product.

The app’s versatility means it only gets better with continued use and development, Mackay notes. “I think the difference between CU Mobile Apps and some of the other companies that we considered is the fact that we have so much control over our own app. It’s very quick and easy for us to customize it and add information. It feels more like our app; we’re in control of what it looks like—what it can do.”

It’s a feature GCEFCU uses frequently, creating and adding several new pages, including recently an advertisement page.

“The advertisement page has worked out quite well,” Ditta reported. “Our member service reps have received multiple calls that confirm that our members are viewing this ad.”

Mackay reflects that although the app was activated before GCEFCU had a mobile banking solution in place, the response was gratifying, nonetheless. “Initially, the app just pointed to our on-line banking system, but even at that, the feedback about the app was pretty amazing. Adding the mobile banking component has basically turned it into the complete solution it should have been in the first place.”

“As our members use it, it seems to solidify their trust in us, and their willingness to continue regarding us as their sole financial institution,” says Ditta.

The bottom line appears to be that, by adopting the app, GCEFCU maintains its time-honored role as a regional pioneer in offering innovative products and exceptional service to its membership.

Gulf Coast Educators FCU was established as the Pasadena School Federal Credit Union in 1948, by a group of 11 teachers dedicated to forming a co-op that served the specific financial needs of classroom teachers.

“Back then, credit was hard to come by,” said Mackay. “Many of our older board members still talk about those early days; they feel that the credit union really saved their lives, giving them opportunities they could not otherwise have enjoyed, and benefiting the entire educational community as a result.”

The institution has continued to build its reputation and its success on a longterm commitment to its members, as expressed in its stated philosophy of “building lifelong relationships, one member at a time.”

In less than 12 years, the credit union reached the $1,000,000 asset mark, doubled its assets during the following decade—then more than tripled those assets during the 1970s, reaching the $12,000,000 mark in 1979. The institution began offering Certificates of Deposits that same year, and in 1982, added checking accounts, IRA’s, MasterCards, ATMs and Direct Deposit to its list of services—fuelling explosive growth during the 90’s, when even more independent school districts, private schools, and colleges were added.

“Our real growth started in the 90’s,” confirms Mackay, “when we made a commitment to electronic delivery channels. If memory serves, we were one of the first financial services not only in this area, but nationwide, to offer on-line banking.”

GCFCU’s current membership and assets stand at more than 33,000 members and over $400,000,000.

GCEFCU is dedicated to its mission in more than name only; its leaders guide its focus, and themselves play active personal roles in serving their communities through improving the delivery of education to a generation of thirsty learners. Many members of their management team serve as directors of regional education foundations: Their CEO chairs the Pasadena Independent School District Education Foundation; MacKay chairs the Clear Creek Education Foundation, and Ditta serves the Friends of Education Foundation, all of which pursue development of innovative teaching grants and promote improved education by making funds available to classroom teachers and ultimately benefiting children. The credit union also makes scholarships available to deserving students on an annual basis.

CU Mobile Apps is available through Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Additional information is available at http://www.cumobileapps.com and http://www.memberservicesolutions.com , or by calling (800) 537-9035 Ext. 105.

“Our members have been asking for a mobile app and are very pleased with this one,” observed Melissa Watkins, VP of Marketing. “We already have over 1,700 downloads of this app, divided pretty evenly between iPhone and Android.”  Members have learned to expect the first and the best from Enrichment, said Watkins, who cites their launch of a comprehensive website in 1997, followed by quickly added home banking and online bill payment options in 1999, and mobile and text message banking in early 2010.

“Providing our members with a smartphone mobile app was the next logical step,” Watkins explained. “We wanted an app that did more than provide a home banking link, which was all that was offered by most other financial institutions’ apps in our area. We were thrilled with the many functions available through CU Mobile Apps and the cost was very affordable.”  “We are extremely critical of new products, because our reputation is at risk when we partner with any company on a product,” said Hope. “We want to be sure that we deliver what we promise.  The CU Mobile Apps product has been everything it has promised to be, and I’m extremely impressed with it.”

Enrichment’s carefully chosen solution—CU Mobile Apps—is the most recent product offered by Member Service Solutions, LLC, a Tennessee-based provider.  It offers a competitive edge that’s essential in an increasingly beleaguered field, says MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.

“Creating or signing a contract for even primitive apps can cost companies tens of thousands of dollars,” he points out.  “Most small to medium-sized credit unions don’t have the infrastructures to afford any kind of app. By providing them with a nominally-priced, yet sophisticated and professional high-performance app, we help our subscribers to be more competitive within their markets, creating a professional image that impresses their members and attracts new ones.”

“‘User friendly’ doesn’t begin to describe the ability of this program to grasp, customize and implement the ideas of a financial institution’s back office operators,” says Rick Hargis, owner/partner of MSS. “The product allows even inexperienced subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time—with the results accessible to their members and customers within 60 seconds.”  The product’s unique “AppEngine” platform works with both iPhones and Android devices, and its future-forward design allows it to seamlessly accept and integrate newer technologies as they become available, without costly and inconvenient restructuring/redesign delays—and without additional subscription charges, since no contract and no future obligation is associated with the CU Mobile Apps product.

And, in a field where the tide changes quickly and the difference of one day can provide a priceless advantage, credit unions and financial institutions are finding that the Member Service Solution app—still the lowest-priced app available despite its extensive menu of features—can be installed in record-setting time.  The fast, flexible, versatile and multi-talented app is getting lots of use, says Watkins.  “Our favorite feature is the push alert/message center.  We love being able to get news to our members immediately when there are office closings, special promotions, community activities and other news.”

The bottom line appears to be that, by adopting the app, Enrichment maintains its time-honored role as a regional pioneer in progressive technology, as well as living up to its mission statement—a pledge to enrich its members’ lives by providing a lifetime of exceptional financial products with service that exceeds expectations.

Enrichment Federal Credit Union was originally chartered in 1950 to provide financial services to the employees of the Oak Ridge Gaseous Diffusion (K-25) Plan, which was instrumental in developing enriched uranium as part of the Manhattan Project.  Today, Enrichment capitalizes cleverly on its name by serving as a community credit union for anyone who lives, works, worships, or attends schools in the eight-county greater Knoxville area, and chooses to take advantage of the financial savings and exceptional service it offers through eight area locations—and, of course, its new mobile app.

Enrichment’s roots run deep; the credit union and its officers and employees regularly participate in area community activities that support national awareness for Downs Syndrome, the March of Dimes, the American Diabetes Association, the American Cancer Society, and the United Way—including fundraising walks, auctions, and  jeans days (where a donation buys the right to wear jeans to work).  Enrichment has received the Dora Maxwell Award twice—once for their Dog Days of Summer animal shelter supply drive, and again for their Gloves of Love campaign to collect new hats gloves and scarves for area school children.  “If there is a group or charity holding a fundraising event in our area, Enrichment s there!” Watkins claims with pride.

Enrichment’s commitment to offering a wide variety of financial services, programs and benefits available through flexible programs with multiple options, continues to contribute materially to their success. Their current membership and assets stand at more than 38,000 members and over $342,900,000.

For more information about Enrichment FCU, visit www.enrichmentfcu.org  or call 1-800-482-0049.

CU Mobile Apps is available through Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Additional information is available at www.cumobileapps.com and www.memberservicesolutions.com , or by calling (800) 537-9035, Ex. 105.

Meet Member Service Solutions’ shining superstar, its CU Mobile App—an easily and instantly adaptable app that credit unions and financial institutions can offer their members, complete with the potential for 1,001 opportunities to interface, enlighten, advise, and market to those members.

“It’s like giving your credit union’s members access to a miniature website that’s with them all the time, just a click away on their smartphone,” explains Tom Gray, owner/partner of Member Service Solutions, LLC, developers of the groundbreaking new app—and a revolutionary plan for putting that app into the hands of as many grateful clients as possible:

Where other apps require start-up fees that amount to tens of thousands of dollars, says Gray, their CU Mobile super-app is nominally priced, using a sliding scale based on the size of the subscriber institution—and no contract, no commitment, “no kidding!” adds Gray, an experienced, award-winning trainer, consultant, and creator of tailored profitability solutions for thousands of successful clients nationwide.

““I really appreciated the opportunity to try out the app, with no future obligation and no contract required,” said Joseph Ditta, Vice President of Gulf Coast Educators Federal Credit Union in Pasadena, Texas. “I really don’t like contracts! The price was very reasonable, and their presentation was excellent. I was able to see exactly what we’d be getting for our investment, since screen shots of the app at work were displayed as they were being described. No one else made it this easy to understand—this clear and specific.”

The blind faith so often required of subscribers to IT systems is notably unnecessary.  “This is no pig-in-a-poke product,” says MSS owner/partner Rick Hargis, who obtained his life, health, and accident insurance license at age 19, and brought his 35 years of credit union service experience to bear on creating and marketing this product.

“We’re proud of our product and we know that it measures up from every angle as head and shoulders above any competitor app on the market.  We want everyone to experience this difference for themselves—without being held hostage by a contract of any term length,” Hargis emphasized.

Joe Menninger, VP, US Community Credit Union, Nashville, feels that Hargis is definitely on-target. “When considering a mobile app for its members, we had researched several different providers of mobile app technology.  As a result, we selected CU Mobile Apps as our provider. The app and administration of the content is user friendly and, coupled with attractive pricing, made it an affordable solution.”

Some of the differences that make the CU Mobile App so super are a flexible functionality so user-friendly that even the least computer-experienced staffer can quickly grasp and profitably manipulate its capabilities.

The product allows subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time—and the fact that those adjustments are accessible to their members and customers within 60 seconds instead of 7 to 10 processing days makes it seem almost magical.

Its feature menu include the ability to quickly create and send alert notifications, special offers, or loan or account rate information  to members’ smartphones, as well as on-line banking capabilities that allow users to access their web-based account information securely through their mobile app—just as they would on their home computer.  The app’s QR technology allows the user smartphones to recognize thumbprint codes—even posted on printed materials—that can link the user to web pages, photos, or video messages selected by the subscriber credit union or financial institution.

Information about business hours, phone numbers and locations for each branch location and ATM is easily accessible through the app—along with a pinpoint map tracking tool that guides users to any branch—or dials its phone number with a tap of the user’s finger.  Even Facebook wall posts and tweets can be displayed on the screen for members utilizing the app.

“This app does everything!” claims Melissa Watkins, VP of Marketing for Enrichment Credit Union, serving the greater Knoxville area, “You can change it on the fly, and  update it within seconds, to keep everybody current. When it snows in Oak Ridge and we have to close all our offices tomorrow, we can get that message out to people immediately. I love that!”

The super-app’s future-forward design will allow it to seamlessly accept and integrate newer technologies as they become available, without the usual costly and inconvenient restructuring/redesign delays other apps require—and without additional subscription charges or rate hikes from MSS, in keeping with their determined philosophy to keep their product fairly priced and accessible.

The product’s unique “App Engine” platform works with both iPhones and Android devices, usable by all smartphone owners.

“And as we build in new features and support more futuristic devices—like the iPad, Android Tablet and Apple TV—our subscribers also be able to take advantage of these new platforms and features at no additional cost, says Gray, a trainer, consultant, and creator of tailored profitability solutions for thousands of successful clients nationwide.

“This is not a trick or a trap to get credit union subscribers on board, and then drop a bomb on them in the form of a huge price hike somewhere down the pike,” promises Hargis.  “That’s not the way we believe in doing business.”

That respected business rep is already paying off for Hargis—who might otherwise find it tough to sell this suspiciously attractive offer to todays once-bitten, twice-shy businessmen.

Ditta’s confidence in the Member Service Solutions product was promptly rewarded, however; after a few days of staff orientation with the system, Ditta flipped the switch on his new app—and discovered the next morning that 192 Gulf Coast members had signed on overnight.

Wayne Hope, CEO of Enrichment, also expressed his delight with the super-app:  “There are only a few times that you are introduced to something that (1) on the front end it blows you away, and (2) it delivers on its promises. I can say this is one of those times. I’m extremely impressed with the CU Mobile App. This product has been everything that was promised to be. There have been no disappointments, no surprises

Jaw-droppingly impressive on its own merits, with powers and abilities far beyond those of ordinary apps, this super-app is also supported by Member Service Solutions’ fabled level of customer care, which is “beyond conscientious”, according to their clientele.

“We found Tom Gray to be very knowledgeable about the product, and he got us up to speed very, very quickly for this new product!” Hope observed. “From the time we demo’ed it, we had a contract within the hour. And there have been no surprises.

“Turnaround has been quick; within days, this application was being fleshed out, ready to roll. We found Tom to be extremely accommodating regarding our suggestions, and we’ve found the product itself to be very accommodating, as well,” said Hope.

“Well, ‘service’ is literally our middle name,” points out Gray with a deprecating smile. “We set up each customized system and add upgrades as they appear. We provide whatever help and support is needed—but you won’t need it!” laughs Gray. “One of the features that make this app so valuable is that it can be easily and frequently modified, customized, updated, adjusted, corrected, freshened by your in-house staff –even if they’ve never done anything harder than opening an e-mail attachment!”

Where previous marketing methods have consisted largely of quarterly newsletters—which research claims are ready by only 20% of the membership—and e-mail bulletins that only reach members who are sitting at their computers, smartphones are carried by or kept within arm’s reach of their owners 24 hours a day.

So, points out Hargis, adding an app is like putting your credit union in every member’s hand.

In the final analysis, what this tiny virtual package brings to subscriber credit union and financial institutions is overwhelmingly huge in terms of expanding mobile marketing capabilities, projecting a sharp, high-performance professional image that impresses their members and attracts news ones, and enables them to be more competitive within their own expanding markets.

The change won’t happen overnight, Hargis realizes, but once the word gets around from delighted subscribers enjoying improved profitability as a direct consequence of their app, he anticipates signing up 1,000 credit union subscribers to the app within the next 18 months.

“In today’s business world, most clients want the best price, the best quality, and the best service.  Typically, you can only deliver two out of those three!  Tom and I happened to deliver all three with our CU Mobile App.” Hargis concludes.