Mobile App Market Overview



OS Listing2

Android continues to dominate the global smartphone market, with over 255 million units shipped and nearly 85% of the market share in the second quarter of 2014. Most of Android’s strength this quarter was fueled by gains in the low (US$100<US$200) and ultra low-end (<US$100) of the market, seeing those categories grow 16.5% sequentially since the first quarter. As expected, Samsung was the largest vendor of Android-based devices, followed by Huawei, Lenovo and LG. However, the strength of the top 5 players is weakening, as they collectively accounted for 54.5% of shipments, down from the top 5 a year ago with 63.0% share.

iOS experienced a slight drop in market share, down to just 11.7% from 13.0% in the same quarter last year, representing the growing shift of demand toward low-cost smartphones. Despite the launch of the iPhone 5C to address a wider market base, most iOS devices remain out of reach for the average consumer. iOS enthusiasts, however, are eagerly awaiting the next device launch which could help lead to a much stronger third and fourth quarter, depending on the timing of its release.

Windows Phone is up slightly from the first quarter, seeing shipments of 7.4 million. However, this represents a drop of 9.4% from the same period last year. Windows Phone growth continues to come from Nokia, despite a healthy showing of Android-based Nokia X shipments in second quarter.

Blackberry managed to slightly increase its market share in the second quarter, although it remains below one percent share. However, this is a good sign for the struggling smartphone maker, as most of the increase this quarter came from its BlackBerry 10 devices. This represents only the second quarterly increase for BlackBerry 10 since its release in 2013.

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